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Barbie My Dreams mimics mommy's social media | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
February 12, 2014 | Michelle DiPardo

Mattel Canada has launched Barbie My Dreams, a free online interactive platform that mimics adult social networking sites and allows mothers and daughters to interact with the brand in a secure environment.

http://www.marketingmag.ca/news/marketer-news/barbie-my-dreams-mimics-mommys-social-media-100838
 

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